Wednesday, February 15, 2012

4 Top Tips to Maximize Attendee Participation at Your Trade Show

Exhibition and trade show planners can surely understand that with limited budget and advent of web meetings and seminars, the popularity of trade shows and events are gradually getting down. In fact, the trade industry is struggling hard to survive in this competitive market with its robust techniques and procedures. Despite various challenges and cutbacks, the trade show planners are constantly trying out several ways to manage a successful exhibitor management process, by generating quantifiable ROI from their attendee participation. Here are a few tips that can help you in dealing with the exhibitor management process, more conveniently as well as assist you in maximizing your attendee participation.

· Select a spacious venue:

Selecting an appropriate venue for hosting your trade can be a very crucial aspect. If you fail to book a spacious venue, with proper facilities and services, your booths and stalls might not be displayed appropriately and your guests and visitors might even feel irritated. A good and comfortable venue for exhibition always makes the attendees happy, as they can conveniently move and interact with the exhibitors, in a personal way. Hosting a trade show in a great venue, will not only grab the attention of more attendees but will also help you in earning higher ROI, in future.

· Offer convenient and non-conflicting hours:

Your trade show will gain higher participation, if you are able to set a convenient and favorable time. As people these days are engrossed in their busy schedules, they hardly find free time to attend these shows and events. Keeping a comfortable time, particularly a holiday or any such day that does not conflict with any festive occasion or events. This might help you in generating more visitors to your exhibition or trade show and will increase your ROI.

· Decent presentation:

Trade Show executives and staffs must maintain a decent behavior and a friendly body language, while displaying and interacting with the customers. Make the customers feel more engaged and comfortable with your conversation and interactions. Avoid chatting with other members or sitting leisurely, which might irritate the customers, extremely. Serve every customer with a smile, which will make them visit your show, again and again.